Developing a Distinct Visual Identity System for a Japanese Hospitality Brand
ASO Dream Villa is a brand identity project developed for a villa accommodation located in Japan. The objective was to create a cohesive and scalable visual system, including logo design, typography, color palette, and brand application guidelines, reflecting both the architectural character of the villa and its geographical connection to Mount Aso. The logo is built entirely from the letter “A,” representing both Mount Aso and the villa’s front roof shape. One form connects the mountain and the architecture into a single clear mark.


























